HermèsMatic pop-up stores have travelled the world and now one is open for business in Dubai. The temporary space – which looks like a retro launderette – is open until April 22 at City Walk. Customers can browse and shop the latest collections of Hermès accessories, including their iconic silk scarves. There will even be a ‘Silk Ambassador’ in store to help you choose the right scarf for you.
But what’s most astonishing is that you can also give your old Hermès scarf a new look with the ‘overdye’ service – dip dye over the current print of your scarf with a new colour.
Need advice on tying the scarf? They can share 101 ways to do that, along with the opportunity to purchase vintage scarves dyed in the laundromat’s signature denim blue or fuchsia pink.