Bollywood superstar Akshay Kumar appears to be the go-to celebrity for public welfare campaigns in India. Last year he spearheaded the Take Action/2015, a global outreach initiative to address the issues of climate change, poverty and inequality. He also took on the UN’s Global Goals challenge for sustainable development advocating the importance of Global Goal No 3 ‘Good Health and Well-Being’. He also supported the Max Bupa Walk for Health campaign, which aims to inspire thousands of families to walk more to enhance their overall health and well-being.
Now, he’s decided to take on diabetes. He will feature in a video campaign by WHO (World Health Organisation) to raise awareness about diabetes in India – said to be the ‘diabetic capital of the world’.
When the Maharashtra State Government approached Akshay Kumar to appear in the video, to be directed by ace Bollywood director Rajkumar Hirani, Akshay jumped at the offer. ‘I am all for public awareness and willing to go the extra mile if it helps,’ says Akshay.
The video is expected to be shot this week in Mumbai, and will be released on April 7, World Health Day, on the YouTube channel, Being Indian.