The annual community clothes donation drive has kicked off again across the UAE. Omo and Comfort, consumer product manufacturers, in partnership with the Emirates Red Crescent, are encouraging people to donate clothes to those less fortunate during Ramadan.
The campaign, now in its seventh year, has collected over 500,000 pieces of clothes in total since its start. In 2014, the campaign set a Guinness World Record for the largest clothing collection drive, and then broke its own record in 2015.
The collection that was launched on June 7, will continue until July 6. Donations can be made at booths in malls including Mirdiff City Centre, Mall of the Emirates, Deira City Centre and Lamcy Plaza, Dubai. The cab booking service, Careem, will also collect donations from people’s homes. A pick-up request can be made by logging on to the Careem app.