It’s Akshaya Tritiya today – the Indian festival of new beginnings. The auspicious occasion is traditionally marked by the purchase of gold to usher in good fortune and prosperity, and considering the extraordinary conditions we find ourselves in, we could all do with some luck.

Traditions apart, another good reason to go shopping today, whether it’s online or in-stores, is that gold is a sound financial investment in this volatile economic climate. Experts vouch for the metal’s stability as an asset since it has appreciated 35 per cent in the last year.

While all jewellery brands have reopened their stores with the easing of the Covid-19 quarantine restrictions, they’re offering online shopping alternatives so you can avoid the gold rush and stay safe at home.

And to sweeten the deal and ensure shoppers don’t feel the pinch, an assortment of promotions and discounts await – they’re only valid today, so get clicking!

Joyalukkas

The brand’s ‘Gold Fortune’ promotion gives online shoppers a free 100mg gold coin on the purchase of gold jewellery worth Dh1,000 and two free 200mg gold coins on the purchase of diamond jewellery worth Dh1,000. Visit www.joyalukkas.com.

Delivery time of minimum 10 days to be expected.

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Malabar Gold and Diamonds

Malabar Gold have launched a special jewellery collection for Akshaya Tritiya on the website www.malabargoldanddiamonds.com. For every Dh1,000 gold jewellery purchase, shoppers get one 150mg gold coin and for every Dh1,000 diamond jewellery purchase, they receive two 150mg gold coins.

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Kalyan Jewellers

Kaylan Jewellers have thrown open the doors to their stores with the lifting of the National Sterilisation Programme’s curfew. Customers can rest assured that precautionary measures will be followed – temperature checks, availability of hand sanitisers, use of masks and gloves, regular disinfecting of common areas and cleaning of jewellery pieces prior to display or post trial.

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Pure Gold

Pure Gold Jewellers has a wide range of Akshaya Tritiya diamond and gold jewellery collections available both in stores and online. You can shop for diamond rings and earrings starting from Dh1,499. Visit www.pugold.com.

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Liali Jewellery

Liali’s stores are back in business and will be following mandatory health and safety guidelines to a T. For Akshaya Tritiya, they are offering 20 per cent discounts on gold-making charges for the Regalo collection (18k gold jewellery) and 10 per cent discounts on fine jewellery from Liali signature products. If you’re giving in-store shopping a miss, the retail team is available on WhatsApp to offer assistance with selecting the perfect piece of jewellery or with payment and delivery. Message 055 6743 643 on WhatsApp; visit www.lialijewellery.com.

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