Following on from the success of last year Dubai Design & Fashion Council (DDFC) have partnered again with the FAD Institute of Luxury, Fashion & Style Dubai (FAD Dubai) to send a Dubai-based designer to participate in London Fashion Week’s Fashion Scout event in February.

This year’s chosen designer is Dalia Al Ali of fashion brand Dee by Dalia. Dalia’s designs are cute and feminine, inspired by vintage cuts and shapes. Jazia Al Dhanhani, CEO of DDFC, said: ‘Dalia has been growing consistently as a designer, and has managed to expand Dee by Dalia’s footprint across the GCC. Showcasing at Fashion Scout London is a great opportunity for her to make a statement on an international stage.’ We’ll be bringing you all the news from the show when it happens in February.

The DDFC jury - Shivang Dhruva, Sass Brown, Francois Schweitzer and Jazia Al Dhanhani.


In early 2017, designers Azzalia, Deborah Henning and Amira Haroon represented the UAE at the Fashion Scout event. For teh 2018 edition, six designers were shortlisted and presented their collections to the final jury, which included Jazia, FAD founder Shivang Dhruva, Sass Brown, founding dean of Dubai Institute of Design and Innovation, and  Chalhoub Group's Francois Schweitzer, general manager of business development for the Dubai-based fashion retail giant.