Fashion Forward (FFWD) is back this October for its 10th season. The bi-annual fashion event will take place from October 26-28, this time in a new location – The Design Quarter at d3.

The event, which is endorsed by the Dubai Design and Fashion Council (DDFC), promotes the work of local designers through catwalk shows and pop-up stalls. This season is expected to see the return of designers including Michael Cinco, Amato and Emperor as well as new designers joining the event. As always, fashion event will showcase ready-to-wear and couture collections, and jewellery and accessories.

‘This October is a key milestone in FFWD’s evolution as we celebrate the tenth edition of the platform in our new home in the centre of Dubai’s creative hub,’ says Bong Guerrero, CEO and co-founder of FFWD. ‘With the continued support of d3 and DDFC the platform has become the reference point for regional design talent and a launch pad for international visibility. Each season we introduce new concepts, explore new topics of conversation, discover new talent and deliver a new experience while providing an environment where passion, collaboration and purpose meet.’

Since it began five years ago, Fashion Forward has purely focused on regional talent, allowing brands to showcase their designs with international-style catwalk shows in the local market’ the event now attracts press and buyers from around the world.

Designer registration is now open – find criteria on or visit