Every year, I eagerly wait to find out which designer H&M will be joining forces with for its now-infamous annual collaboration. I’m excited to tell you that it’s Erdem Moralıoğlu – known for feminine styles and gorgeous florals. His range for women and men hits UAE stores November 2. ‘I am so happy to collaborate with H&M and to explore my work on a new scale including menswear, which I have never done before,’ he says. Can’t wait!