The beachfront development by Meraas, is located at Jumeirah 1, between Pearl Jumeira and Jumeira Bay and is spread over three areas – La Mer South, La Mer North and The Wharf.

The first phase, which is set to open to public on October 15, includes La Mer North and La Mer South, and has over 130 hundred shops, cafés, restaurants, and beach activities.

The second phase of La Mer, The Wharf, will include a waterpark featuring a surf park, a cinema, additional shops, cafés and restaurants. These are scheduled to open at the start of 2018.

Hawa Hawa, a new air-filled trampoline concept that was first created and installed in public parks in Japan, is also scheduled to open at La Mer soon.

La Mer is the seventh destination delivered by Meraas in the past three years, following City Walk, The Beach, Boxpark, Last Exit, The Outlet Village and Al Seef.