Only 57 per cent of rear seat passengers in cabs buckle up, according to a survey conducted by RoadSafetyUAE.

‘That’s alarming because according to World Health Organization (WHO) car accidents are the second biggest contributor to fatalities in the UAE, and continue to grow every year,’ says Thomas Edelmann, founder and managing director of RoadSafetyUAE.

The organization along with Careem, a chauffeur cab booking service, has declared May the month of passenger safety.

Careem has taken it upon itself to be an advocate for educating its passengers on the importance of buckling-up. It will request customers to formally pledge to buckling-up and become advocates for road safety. In return, the company will rewarding all pledgers with 25 per cent discount on their next five Careem rides.

The company will also refuse to take passengers who choose not to buckle-up.

For more information visit www.careempledge.com.