When it comes to beauty, natural is always best. It’s a philosophy personal care company Soulflower has taken seriously – as pioneers of natural beauty in India, the company has been creating premium personal care made from organic ingredients.

"Our inspiration behind every product formulation is deeply rooted in natural, Ayurvedic rituals and include purest, most potent, hand-selected and natural ingredients," the company said in a statement.

To deliver on its promise of proven, effective beauty care, Soulflower says it has shunned the use of preservatives in all its products. Its beauty range is also 100 per cent vegan, as well as being halal certified and FDA approved.

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"Clean beauty means safer ingredients backed by a standard that ensures thoughtful evaluation and an emphasis on natural materials," the company said. "A regime that urges you to lead a clean lifestyle for natural well-being. Soulflower works with your skin and hair, not against it to awaken the firmest, brightest, most youthful-looking you, naturally."

Reaching millions of customers every day, the company says it is equally passionate about the beauty that lies within. Every year, Soulflower celebrates the birthdays of customers by sending a gift and a personal note on their behalf to underprivileged children. This initiative benefits thousands of children each year at no cost to customers.

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Soulflower’s social responsiveness extends beyond its core business and clientele. With the pandemic affecting many lives and livelihood, the company has been extending help to the less fortunate. It has also been sending sanitisers to Marol and Andheri Police stations in Mumbai. With the lockdown affecting the vulnerable stray animals in the community, Soulflower has also started a programme that has been feeding over 200 dogs and cats daily in various locations around Mumbai.

"In fact we adopted a few strays during the lockdown," the company said. "We made a call to ensure that stray animals are also fed and safe."

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