Daiso Japan, the renowned Japanese value store, has opened its biggest store in the GCC region at City Centre Deira in Dubai. The new store features around 80,000 products from a wide variety of categories, including health and beauty, household, interior decoration, pets, cleaning, laundry, apparel accessories, cosmetics, kitchen, dinning, stationery, gifting, toys, arts and crafts.
Lals Group Charmain Lal Ganwani led the launch of the new store along with CEO Jayant Ganwani and Sekiguchi Noboru, Consul General of Japan in Dubai. The event also presented the brand’s newly launched logo and corporate identity, which are part of the new concept "Absolutely! Daiso" that focuses on "providing customers with absolute uniqueness, variety, quality and affordability".
Daiso Japan is known for its quality products at affordable prices starting from just Dh7.35. The band said it introduces up to 800 new items every month that are either improvements to existing products or new innovative items.
"Daiso Japan strives to keep up with the dynamic community, and the ever-changing customers’ demands and various essential life requirements," the company said in a statement. "There are approximately 80,000 products available to choose from, which means there is something for everyone at this store. The brand aims to continue expanding to make the stores accessible and its products available to all its customers, in every area and region."