Danube Home has launched its new Ramadan 2021 e-catalogue in a double celebration that also unveiled the brand's new megastore in Al Barsha. With the theme ‘Celebration begins at home’, the e-catalogue reveals a collection of design ideas that serve as inspiration when designing your home. The e-catalogue is also linked to Danube’s e-commerce interface, which means shoppers can click on an item to learn more about and purchase the product with just a few clicks.
"This Ramadan, we wanted to focus on the importance of family and celebrating with loved ones in the place we call home," said Adel Sajan, managing director of Danube Group. "We have put together a catalogue that is filled with design inspiration for everyone and the integration with our e-commerce interface makes shopping on-the-go even easier."
The Ramadan 2021 e-catalogue was launched in a virtual event that also showcased Danube’s upgraded megastore, which has been reimagined to appeal to the consumer’s changing buying attitude.
"While product quality and pricing are of utmost importance to customers, the in-store experience is also just as vital," Danube said in a statement.
The Danube Home store is now divided into different zones to facilitate a better customer journey. The first floor features conceptual layouts with the most trending designs of the season. The second floor is dedicated to value home purchases or budget buys and features an apartment concept that showcases well-designed studio, one-bedroom and two-bedroom apartments with the option to purchase entire looks at attractive prices.
"The new layout has been designed keeping in mind the entire customer journey through our store and is packed with design inspiration for customers at varied price points," said Sayed Habib, director of business development, franchise and e-commerce.
The other zones include the Customized Zone, where shoppers can purchase customisable cabinets, beds, modular wardrobes, and vanity cabinets; Sleep Zone, which features premium as well as pocket-friendly mattresses; Design and Develop Zone, which is for those who wish to redesign or renovate their home interiors by an expert team of professionals who provide customised design solutions; BCCW and Flooring Zone, which showcases carpets, curtains, blinds, wallpapers, and flooring solutions; and the Cash and Carry Zone, which features home décor, home furnishing, and utility products for the living room, dining room or bedroom. There is also the Best Prices Zone with attractive deals on different furniture items, Relaxation Zone, Kids Zone and Office Zone.
"The decision to completely revamp the look of our megastore is a very strategic one. The new in-store arrangement is designed keeping the customer and their needs in mind. Every element of the new store design and layout is meant to make the shopping experience a breeze for customers," said Shubhojit Mahalanobis, director of retail and hospitality.
Check out the Ramadan 2021 e-catalogue here.