The smart homeowner today desires state-of-the-art living – reflected not only in their interior style, but also in their choice of contemporary home appliances. Gone are the days of the conventional white goods machines. Instead, today there is a growing demand for home appliances that blend into the sleek décor and look like fashionable accessories.
Keeping up with this trend in the UAE, several brands have unveiled home utility machines that fuse technology and aesthetics to complement the modern home. Be it the range of compact home security systems from Anker Innovations to the retro style products of Smeg from Better Life to pastel shades of KitchenAid appliances from Al Ghandi Electronics and Jashanmal group’s black-and-chrome DeLonghi automatic coffee machines, to built-in Bertazzoni cookers, the buyer is simply spoilt for choice.
"The trend is definitely for household products that seamlessly fit into the design scheme of a modern home without being an eye-sore," says Syed Sameer, senior sales and operations manager, Eufy Security, GCC, Anker Innovations DMCC. Anker offers home security cameras that are sleek and compact and merge with any home setting discretely. "Our flagship product eufyCam 2 comes with a small home base that can easily be placed anywhere in a home. The cameras are also completely wireless so there are no exposed wires around the home," he adds.
Anker’s video doorbell too follows an aesthetic design in black, fits snuggly on the front door wall and includes a HD camera and a two-way audio. Their Indoor Cam 2K and Indoor Cam 2K Pan & Tilt blend anywhere well into the pristine surroundings of a house as well as in a baby’s nursery.
If sleek is in, so is colour. Several brands such as Smeg and KitchenAid have introduced home appliances in a variety of bold and pastel shades. Think bright apple red kitchen mixers, sky blue refrigerators and floral kettles. Leading this trend in the worldwide market are products from Smeg. Its renowned retro aesthetics can be seen in its iconic FAB28 fridges, washing machines, dishwashers and small home appliances. Smeg’s 50s style in appliances feature vintage designs with classic, curvaceous lines and vibrant colours that enrich a room’s décor blending art and functionality. Their range of Dolce and Gabbana toasters, juicers and kettles sport decorative motifs in hues of lemon yellow, pear green and cherry red.
Supporting the pastel shade trend are KitchenAid Stand Mixers, available in eye-catching shades, including ice blue, pistachio, silky pink, dried rose, majestic yellow and Kyoto glow. "In major appliances, stainless steel finishes are still quite popular but there is a noticeable trend towards new finishes and colours," says Juanith Fernandes from Al Ghandi Electronics, Dubai.
Yet another trend sustaining strongly in the appliance market are metallic tones; giving a sophisticated edge to new-age home designs are appliances in high shine chrome and stainless steel. KitchenAid counter-top appliances, including food processors, blenders, toasters, kettles, coffee makers and espresso machines, all come in high gloss, matte and metallic finishes. "High gloss colour range, including candy apple, empire red, green apple and matte finishes with cast iron black and copper shades, are much sought after," says Juanith.
Metallic tones are also popular in the De’Longhi automatic coffee machines and Bertazzoni cooker range in the UAE. "One of the most in-demand alternatives is grey or silver stainless, with a rich, matte look that puts a new face and a sleek edge on traditional stainless steel. Its popularity hasn’t waned. In fact it continues to be an emerging colour in the region as homeowners want innovative features that make a statement in their homes," says Ram Udupi, general manager of appliances at Jashanmal Group.
As the need for a host of home appliances has grown today so has there been a change in their design and visual appeal. In open-fitted kitchens the trend is to integrate appliances into the cabinetry. Both interior experts and appliance makers are innovating every year to create attractive wall-to-ceiling multifunctional spaces accommodating washing machines, dishwashers, refrigerators and countertop home appliances.
Apart from adding aesthetic value to the decor, home fittings are expected to pay attention to hygiene as well. As Azhar Sajan, director, Casa Milano, says "Safety is the new luxury. The need for contactless technology and utilities has increased, all thanks to the pandemic, increasing the demand of sensor faucets."
So, whatever is your taste in interiors, technology today offers you options to fit your home with machines that are not only dependable but are also chic and trendy. As Anker’s regional sales head of Middle East and Africa, Faraz Mehdi, says, "These products are not just able to satisfy the aesthetic expectations of the customers but are packed with cutting-edge technology, making them suitable for the customers’ varied needs."