Homegrown luxury decor brand Al Huzaifa has launched the Design Studio, its newest design concept that aims to redefine the custom-furniture creation experience. Located in Wasl, Dubai, the Design Studio offers end-to-end interior design solutions to suit the varied tastes.
Spread across 8,565 sq ft., the Design Studio features concept settings, walk-through mockups, and discussion rooms equipped with huge libraries of finishes, fabrics, materials, stone, veneers, custom wallpapers, woodwork treatments, and more. Each room within the studio presents an unusual combination of textures and materials put together to create aesthetically pleasing life-size features that could be a part of any home decor.
ÒPushing boundaries with unique design elements, mastery in furniture and interiors, and an ever-curious and unfettered approach to innovation, creativity is at the heart of the Design Studio’s DNA,Ó Al Huzaifa said in a statement.
ÒA seamless journey. Whether revamping a space with new pieces or developing a new theme entirely, Al Huzaifa Design Studio has mastered the art of co-creation. Beginning with an initial conversation where ideas are sparked and mood boards are shared, the real magic begins. Once everything from the look and feel is finalised, the dream comes to life, with the sourcing, crafting and installation powerhouses swinging into action to ensure a clean and effortless transformation that leaves customers with nothing but delight.Ó
Irfan Porbanderwalla, chief transformation officer at Al Huzaifa, noted that the launch of the Design Studio is a natural evolution of the brand’s offering.
ÒSince its inception in 1976, Al Huzaifa has provided its customers with the best quality and high-end ranges that are perfectly crafted to create a luxurious home sanctuary. With a design department nestled within the brand’s showroom in Al Wasl, the brand offered personalised customer service, providing bespoke services through upholstery, custom wallpapers and curtains,Ó said Porbanderwalla. ÒAs the love for bespoke services grew and the brand’s clientele base expanded, the brand saw an imperative need to scale up its offering through a unique and ultra-specialised service that answers the community's need for specific sizes, larger pieces, and distinctive tastes.Ó
With a competent team of sixteen talented and passionate designers working on prestigious residential projects across the UAE, the Design Studio is also backed by a backstage manufacturing and fabrication powerhouse whose repertoire covers woodwork, metalwork and glass joined with advanced machines and precise installation for unprecedented quality assurance.
With the majority of the bespoke pieces being manufactured at the brand’s own 40,046-sq-ft factory in the UAE, the brand said that it is also determined to partner with pioneering experts from all around the world.