When it comes to shopping for your little one, the trick is finding the right balance between a gift that appeals to them and one that goes beyond fun and games to truly stimulate their little minds in all the best ways to help them grow. The LEGO Group has a line of products that can help you achieve exactly that – with LEGO® DUPLO®.

So what is LEGO® DUPLO®?

The name ‘DUPLO’ comes from the Latin word ‘duplus,’ meaning ‘double’ – apt, as LEGO DUPLO bricks are double the size of LEGO® bricks! This means that they are easy on the little fingers of kids aged 1½ to 5 years. LEGO DUPLO sets teach kids basic concepts like counting, shapes and colours in a playful and accessible way. It also helps them develop fine motor skills, social and emotional skills – all while engaging their creativity and imagination.

What are some of the benefits?

LEGO DUPLO makes a perfect gift, as the building experience lends itself to hours of quality time spent playing together. Little kids have many passions – and their interests are possibly the best navigator for holiday shopping. So build a house, show them how a train works, teach them animal noises, or just let their imagination run wild! You get to support theircuriosity and encourage to conquer the world, one little step – and one big brick – at a time.

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Want to win six months’ worth of LEGO® DUPLO® sets and become a LEGO Influencer?

If you’re looking for a shot at being the ‘Coolest Parent/Uncle/Aunt Ever’, then try your hand at LEGO Middle East’s #ToddlerTruths competition.

All you have to do is share your 1½ to 5-year-old toddler’s most creative moments on the LEGO Family Middle East Toddler Truth Competition Facebook event page or tag @legofamilymiddleeast on Instagram with the hashtag #ToddlerTruths before December 11.

Where can I buy LEGO DUPLO products?

Apart from the leading stores, you can also purchase DUPLO sets from Early Learning Centre stores, www.elctoys.com and www.FirstCry.ae.

Follow @LEGOFamilyMiddleEast on Facebook and Instagram to know more.

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