Celebrating World Earth Day, Toms Middle East has announced an initiative that gives away a free pair of shoes while encouraging sustainability and recycling among its customers.

Toms Middle East said it will hold its Earth-Friendly Shoe Drive on April 23, Saturday, from 10am at Deira City Centre.

The initiative allows customers to recycle any pre-owned pair of shoes and get a free pair of shoes. The offer is valid for the first 100 customers.

 

“With the belief that sustainability is a collective responsibility, TOMS continues to take a holistic approach with ethical and ecoconscious practices throughout the business,” the company said in a statement. “Together let us impact lives.”

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