With the yellow metal continuing to be a safe haven asset – and, yes, it’s supposed to bring good luck – the Eid Al Adha holiday is primed to be a good time to invest in gold with attractive offers from leading UAE jewellers Malabbar Gold & Diamonds and Joyalukkas.

Malabar is making it easier to buy gold with the Shubh Aarambham Price Promise discount campaign, which offers 20-50 per cent discount on making charges of 18K, 21K and 22K gold jewellery and up to 25 per cent discount on diamond jewellery.

‘Special Buy’ products at attractive bargains will also be on showcase, while there will be zero deduction on the exchange of 22K (GCC) gold jewellery. Customers can also pay just 10 per cent advance for their favourite jewellery and get protection from any increase in gold rate for 30 days from the date of booking.

“This is the first time Malabar Gold & Diamonds is offering such discounts and we hope to see our customers use this opportunity to invest in the metal,” said Shamlal Ahamed, managing director – international operations of Malabar Gold & Diamonds.

In announcing its “Mega Eid” special offer, John Paul, executive director of Joyalukkas Group, said it is giving customers heavily discounted prices as an expression of gratitude during this difficult period. Buyers can avail of up to 70 per cent discount on the purchase of diamond, polki and pearl jewellery from its showrooms. The company is also running an exchange programme where customers can sell or exchange their old ornaments for brand new pieces. The offer is valid until August 8.

"Eid Al Adha this year becomes even more pertinent after the troubling times the GCC region has had to overcome in these past few months,” said Paul. “The festival, therefore, becomes not only a celebration of our timeless traditions but also one of thankfulness and gratitude for having delivered us from the throes of this pandemic."

Malabar has also launched a cash buy-back scheme, perfect for those who require liquidity as customers can sell their old gold jewellery, regardless where it has been purchased, at the best rate in the market. Malabar’s special offers will run until August 8.

“Considering the scenario, we initiated the cash buy-back scheme to support and provide maximum value for people who have purchased gold jewellery from other retailers. This scheme is 100 per cent compliant of all local laws and regulations,” said Abdul Salam, group executive director of Malabar Group.

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