Palm Jumeirah’s hotel boom is truly in full swing – the man-made island now has a new Aloft Palm Jumeirah hotel. Located on the eastern crescent of the island, the 206-room hotel stays true to the Aloft brand’s vibrant, tech-led identity and airy loft-inspired rooms.

All rooms feature a walk-in shower, hip décor and furniture, custom amenities by Bliss Spa, free Wi-Fi, and 49-inch LCD TVs linked to a Plug & Play connectivity panel. And if you’re the kind that misplaces room keys all the time, the hotel’s SPG Keyless mobile check-in system will spare you frequent visits to reception for replacements.

It has six F&B options: East & Seaboard Restaurant, an all-day dining venue; Afterdeck Lounge; Aloft brand’s signature W XYZSM Bar and Re:mix Lounge which will host live acoustic performances. Soon, it will also be home to a Mexican-themed rooftop cantina and cocktail lounge called Luchador.

There’s a 24-hour fitness centre, an infinity pool and two meeting rooms with outdoor function spaces. In line with the Palm’s family-friendly rep, the hotel has introduced a kids initiative called Camp Aloft that hands out special treats to tots. Rooms from Dh588 per night; visit