In an effort to bolster Sharjah’s tourism and hospitality industry, Sharjah Investment and Development Authority (Shurooq) announced the launch of a new brand of hotels – Sharjah Collection – at the Arabian Travel Market (ATM) 2017.

Apart from ensuring the hotels are kitted with contemporary world-class amenities, the focus of Sharjah Collection will be to offer its guests an authentic taste of Arabian hospitality and rich Emarati culture as well.

In its first phase of development, Sharjah Collection unveiled its first three properties - Kingfisher Lodge, Al Badayer Lodge and Bait Khalid Bin Ibrahim.

While Kingfisher Lodge, a collection of tented lodge-style accommodations surrounded by mangroves and diverse ecological zones, is set within the Kalba eco-tourism project, Al Badayer Lodge has the sweeping deserts of Al Badayer Oasis as its backdrop. The property will be developed to cater to the tastes of adventure lovers, where guests will enjoy urban amenities amid authentic Bedouin surroundings. Bait Khalid Bin Ibrahim will comprise two four-star B&B villas in Heart of Sharjah, the region’s largest historical preservation and restoration project. Converted from old Emirati homes that belonged to old heritage settlements, the B&B aims to provide tourists unique insights into traditional UAE living.